ZIIP electrifies skin care with latest app

9 Dec 2021 --- In October, at-home skin care device brand ZIIP announced it had entered into a new era - dubbed ZIIP 2.0 - with the arrival of its beauty app. The brand, which uses electrical currents to heal the skin and speed up wound healing, is known for its app-connected skin care device.

In its next beauty innovation move, ZIIP has introduced an app that provides on-demand facials to skin care consumers. Built from existing data from the over 10 million ZIIP treatment downloads it has received since its launch in 2015, the new ZIIP App also got feedback from its community of followers. 

Click to EnlargeZIIP introduces very low-level electrical currents to the skin. Source: ZIIP.

The new app was designed to contain a comprehensive selection of professional-grade, at-home treatments and full facial options. The brand’s founders Melanie Simon (who has been called “the Nikola Tesla of facialists” for her ability to harness lit-from-within skin) and David Mason, a Silicon Valley-based engineer who is the driving force behind ZIIP's patented technology, spent two years developing facials and treatments on demand that are both efficacious and professional.

In ZIIP 2.0, the brand is adding constructed treatment plans to its business model to provide a clear roadmap to users. Consumers now have access to full facials and targeted treatments including the ZIIP O.G. favorites and freeform options, each marked with duration and intensity level. 

Due to an overwhelming demand for longer term regimens, Simon and Mason spent two years developing four treatment plans that help users to follow multi-day and multi-week routines to deliver the most coordinated and meaningful improvements for the skin. 

ZIIP’s treatments combine nano and microcurrent technology. The brand’s new app has a wide list of on-demand skin care options, including:

• Seven full facials (4 to 14 minutes each) which aim to be comprehensive, one-click facials that treat the entire face, each one with a different focus and desired outcome
• Seven targeted treatments (two to three minutes each) designed to be fast treatments that zoom in on one area of the face, or one specific action
• Four treatment plans (6 to 30 days).

A zap through ZIIP’s history

A licensed esthetician with practices in Los Angeles, Montecito, New York and Jackson Hole, Melanie Simon studied innovative skin techniques and electrical treatment techniques in Paris, New York, Dubai and Los Angeles. ZIIP’s founder has taken her passion and created her coveted nano current facials. Simon’s sole focus is a dedication to the benefits of low-level electrical current applied to the skin and the efficacious benefits that these skin care treatments provide. 

The founder of the brand uses a combination of several professional devices that have been developed around the world to achieve radiant, supple skin. With a dedication to innovation and offering unique electrical facials, Simon hopes to positively impact consumers’ skin care routines.

In nurturing the idea for ZIIP, Simon drew upon the long-held notion that electrical currents can heal the skin and accelerate wound healing. “The how and why has been greatly debated, but with the innovation of both medical and professional skin care device companies, the quest for definitive answers has gained momentum,” she says. 

“What is known is that If electrical currents are too high (the milliamp range of 1/1000th of one ampere), cells can burn out. This is why, when receiving professional treatments in the past, it was not uncommon to feel pain and see swelling, mimicking plumped skin.” 

In detailing recent studies, Simon reveals that the optimal current range for the skin is between one billionth and one-millionth of one ampere. “To give an idea of how small that is, a light bulb plugged into the wall draws approximately two amperes. Nano currents (each one billionth of an ampere) have been proven to heal tissue, stimulate lymphatic drainage, increase blood circulation and increase production of collagen and elastin, both of which decline dramatically with age.” 

Adenosine Triphosphate (ATP) is a coenzyme used to carry energy within cells. “Low levels of currents applied to the skin increase ATP, which is considered the ‘currency’ of the body,” details Simon. However, ATP is not well known as collagen and elastin. The human body cannot use fat, carbohydrates or proteins in their original form without ATP. “ATP is responsible for converting almost everything that enters the human body into energy,” says Simon. 

“With age, ATP declines dramatically and, although essential, it cannot be stored by the human body and is only created as needed,” adds Simon. However, as the largest organ of the body, skin uses a significant amount of ATP daily. ”It is absolutely essential for the health of our skin to create an environment in the body to produce and synthesize ATP.”

ZIIP details how topically applied low-level electrical currents have been shown to increase ATP production by up to 500%. “Ideally though, for currents to be effective, they need to be applied on a regular basis to deliver truly lasting and preventative results,” details Simon. “Just like all things good for the body - exercise, nutrients, sleep - consistent exposure to reap the long-term benefits is essential.” 

By Natasha Spencer-Jolliffe, BPC Insights Senior Journalist