La Perla presents its new beauty collection
25 Jun 2021 --- As 2021 marks luxury Italian fashion house La Perla’s entry into beauty, BPC Insights explores the new brand’s move into premium body care, color cosmetics and fragrance—and what La Perla beauty is all about.
After six decades in fashion, 2021 saw the prominent name in high-end artisanal craftsmanship move into the beauty sphere. La Perla Beauty makes its bold entrance onto the luxury scene with a range of fragrance, body care and color cosmetics items. The collection comprises a signature scent, eight Haute Parfumerie fragrances, four body products and a curated color collection.
“La Perla already has a history in fragrances but we wanted to develop a beauty maison worthy of the La Perla artisanal heritage and unrivalled craftsmanship with a mindfully created luxury collection of fragrances, body care and color cosmetics,” confirms Juanita Cid, chief marketing officer of La Perla Beauty, speaking to Innova. “From the beginning, we had our sights set high to prove that we can artfully bridge the gap between high end luxury and sustainability,” adds Cid.
As the brand strives to combine conscious beauty with individual consumer choice, La Perla Beauty has created and released all of its new beauty launches with “our bodies”, “our society'' and “our planet” front and center. All of the UK-based beauty entrant’s makeup, body care and fragrance products are cruelty free and it notes, have been sustainably formulated and designed. La Perla Beauty is a member of PETA (People for the Ethical Treatment of Animals) and has also been awarded the Bronze Medal by EcoVadis and the Butterfly Mark of Positive Luxury.
In this article, we explore La Perla’s inaugural beauty collections in the fragrance, body care and color cosmetics categories as it arrives on to the luxury global beauty space.
Body care
La Perla Beauty emerges onto the body care scene with a selection of four premium products that are vegan and described as biome-friendly due to the formulation’s prebiotic infusion. With a nod to its sustainability stance, its body care products are contained in 100% refillable packaging, with the recyclable outer boxes made from recycled FSC paper.
The luxury beauty house’s collection consists of four core products: a bath and shower oil, a body balm, a body lotion serum and a salts and oil body scrub. Here, we take a look at the formulation considerations and ingredient selections of each of La Perla’s body care options.
- Soothing Bath & Shower Oil: La Perla chose a vegan, sulfate and silicone free formula for this product. The oil contains natural prebiotic vita Arctic and sunflower and jojoba oils, which aim to help nourish and balance skin's microbiome and retain moisture for deep hydration.
- Nourishing Body Balm: The fragranced balm contains prebiulin aga in an effort to help maintain a healthy biome in the skin's barrier and encourage good bacteria that protects it from sensitivity and environmental stressors. Fatty-acid rich rosehip oil is also an ingredient in the formulation, chosen to help heal and stimulate skin renewal thanks to the oil’s high vitamin A content and natural antioxidants. The formula also contains acquabio and bio behneic plant based actives in a bid to help promote collagen production for skin elasticity and firmness.
- Firming Body Lotion Serum: La Perla’s inaugural serum comprises rosehip oil with antioxidants A and E, a high concentration of linoleic acid, a blend of nutrient-rich avocado and sweet almond oils, and acquabio plant based active.
- Energizing Salts & Oil Body Scrub: La Perla has formulated the scrub with prebiotics to encourage a healthy microbiome, along with berryflux vita to support the restoration of the skin’s balance of ‘good’ bacteria to strengthen the natural barrier and protect against moisture loss. It also contains hydra rose oil to hydrate and restore elasticity. The brand notes that the bespoke formula is waterless (making it filler-free), vegan, 96% natural, free from silicones and artificial pigments.
Color collection
Launching its first color collection, La Perla Beauty put conscious curation at the forefront of its new beauty products. The fragrance free formulas are made from recyclable glass or packaged in refillable packaging.
The luxury beauty house’s collection comprises five makeup items spanning the lip and eye categories, which include: a lipstick, a lip balm, a volumizing mascara, a liquid eyeliner and a sculpting brow gel. Here’s a breakdown of each of La Perla’s color cosmetics collection components.
La Perla Beauty’s refillable matte silk lipsticks and satin lip balms have been produced as vegan and cruelty free formulas in a bid to provide long lasting performance, definition and hydration.
- Matte Silk Lipstick: La Perla’s lipstick offering comes in a collection of eight shades, including nude red, terracotta red, coral red and tangelo red. The lipstick contains emollients and pigments, a formulation inclusion designed to deliver a long-lasting color that won’t dry out the lips. The formulation is vegan and free from fragrance, parabens, D5, alcohol, gluten and talc.
- Satin Lip Balm: The brand’s two tinted lip balms, in bitten lips and petal lips, have been designed to build and nourish. Its vegan formula includes argan kern oil to promote deep moisturization and active anti-aging fruit extracts. The balm is also promoted as being fragrance, talc, paraben and D5-free.
- Volumizing Mascara: La Perla’s first eye offering comes in shades of ink black, rich brown, bright blue and dark violet. It has been formulated with gelling agents that coat the lash with a long lasting film in a bid to create buildable volume. The formulation contains naturally derived ingredients including beeswax and organic shea butter to help protect from irritation. The mascara creators also state it is anti-inflammatory and free from fragrance, parabens, talc, D5 and volatile silicones.
- Liquid Eyeliner: By engaging in innovation and applying gelling polymers that glide across the lid, the brand states that its ‘crystal flex’ lustrous polymer creates a seamless, flexible, cushioning film for a glossy wet-look effect. The eyeliner has been ophthalmologically tested, which means the product has passed the eye area tolerance test. The brand also notes how its eyeliner is free from fragrance, parabens, talc, microplastics, mineral oils and D5 volatile silicones.
- Sculpting Brow Gel: By applying innovation through the use of gelling polymers, La Perla seeks to create a protective barrier. Film-forming polymers provide gloss, adhesion and definition. Available in transparent, light and dark brown, the gel’s vegan formula is free from fragrance, alcohol, parabens, talc, D5 and volatile silicones.
Fragrance
La Perla Beauty is now building on the launch of its first-ever signature fragrance, with its ‘Haute Parfumerie’ fragrances collection. The luxury brand’s inaugural signature fragrance is a floral woody scent that was created by respected Perfumer Louise Turner. “Through this fragrance, I wanted to capture the enigmatic allure of the La Perla woman in a couture scent,” says the renowned perfumer, who created its signature perfume in her Paris atelier.
Describing how La Perla’s inaugural signature scent came to life, Turner adds: “I carefully chose each floral note for its bespoke elegance, designing each layer to be uniquely captivating. The result is a scent that’s radiant, bold and sensual – like the woman who wears it.”
The premium fragrance brand’s ‘Haute Parfumerie’ collection comprises eight individual fragrances. La Perla notes: “Each luxury fragrance in this collection captures a precious moment in time, evoking its every sensation.”
The eight-strong fragrance collection contains:
- Invisible Touch, to encapsulate the feeling of La Perla lingerie against the skin.
- Villa Sorrento, to transport consumers to the Amalfi Coast in Italy.
- My Day, a composition that is designed to represent self care and self love.
- About That Night, which states it reflects where “the darkness meets the innocent freshness of dawn.”
- Once Upon A Garden, which seeks to create a delicate balance and enduring scent that brings to mind floral and earthy notes.
- Just Give Me Roses, to mimic the universal charm of the iconic flower.
- Let The Dance Begin, a fragrance designed to be both exotic and enticing through the use of ingredients including cardamom, black pepper, ylang-ylang and patchouli.
- Possibilities, to reflect the art of mystery, bringing together fruity and spicy notes like freesia, blackcurrant, powdery rose petals and vanilla.
Housed within refillable bottles, the fragrance brand also notes how the formulation contains “sustainable natural and safe-synthetic ingredients.”
La Perla’s body care products, makeup and fragrances, including its signature scent, are currently available online. From July 2021, a selection of these products, including body care items and fragrances will open to the consumer market in boutiques and retailers in Germany, Austria and China. The rest of the world will gain access to them and La Perla Beauty’s makeup collections in global stores from September 2021.
By Natasha Spencer-Jolliffe, BPC Insights Senior Journalist